But with Opera’s .0 developer build for Mac OS and Windows, it’s baked right into the software. Opera says that turning on the ad-blocking feature can cut page load times by a whopping 90 percent, which PCWorld confirmed using a test build.
Opera fired a broadside in the web content wars Thursday morning, becoming the first desktop Web browser with built-in ad blocking-and explicitly encouraging users to turn it on to improve their browsing experiences.Ĭompeting browsers like Chrome or Firefox assign plugins like AdBlock Plus the task of blocking ads.
